How to Create a Lead Magnet to Grow Your List

How to Create a Lead Magnet to Grow Your List

When building relationship with prospective customers or clients, one of the most powerful things you can do is to give them something for free, such as a valuable piece of information, free guide, or downloadable PDF. In marketing terms, this is called a lead...
How to Build an Email Marketing Funnel that Works

How to Build an Email Marketing Funnel that Works

There are so many reasons why your company—no matter its size or industry—should have an email marketing strategy. We felt so passionately about it that we made a list of some of the most important reasons you need email marketing. But one of the most compelling...