So even if you’re running a successful Instagram account or Facebook page, you’re likely missing out on potential customers. If you’re not backing up your social media content with an email marketing strategy, you’re losing out on potential customers every day.
But just sending emails to people who might be interested in your product isn’t enough. You have to think about the journey someone takes to become a customer. And you can help guide that journey by using a tool called the email marketing funnel.
An email marketing funnel is a path you build for email subscribers to lead them to a sale.
Building an email marketing funnel is kind of like building a highway. Your potential customers could find their way to your product by different side streets or avenues. But by building this highway, you can fast track the amount of time it takes for new customers to get there.